Am I going to hit the jackpot? That’s a question that pops into everyone’s mind when they’re at the casino. People love casinos because of the excitement, thrill, atmosphere, and high probability of winning something. That being said, hosting stand-ups, concerts, and dance performances keep your patrons entertained. If you haven’t yet thought about incorporating live entertainment at your casino, pull up your socks and get ready to make some extra cash.
Generate event revenue by selecting the right partner offering synergistic talent buying and ticketing services. It will not only lead to consistent growth for your live entertainment acts but also offer long-term ROIs for your casino.
Here's how live entertainment can prove to be a game-changer for your casino's business strategy
1. Generate Revenue Through Live Entertainment
Let’s say you’re organizing a live concert. You can roll out some really good group discounts to increase footfalls. Yapsody clientele enjoys the same perks without the hassle or expense. When you use our live entertainment services at your casino, you can use our event ticketing service at no extra cost. That way, the high fees you would have paid to a third-party ticketing provider are now saved. This revenue saved can be used to offer premium experiences to your attendees.
As our client, you can either eliminate ticketing surcharges altogether in order to reduce ticket prices and drive more sales. Or you can charge a ticket surcharge of your choice and retain 100% as incremental revenue.
You could also control credit card proceeds by collecting them directly via an online payment gateway of your choice. Ultimately, having total control over surcharges often yields significant risk reductions for Yapsody clients and an immediate verifiable increase to their bottom lines.
2. Partner With a Talent Buying Company
Let’s say you’ve invited a rock band to perform at your casino. The artist will promote his/her event weeks before the actual date on social media and other platforms. That way, your casino gains popularity. If they receive a good response, they can possibly sign a contract with you and perform every month at your casino.
With respect to partnering with our talent buying services, Yapsody exclusively services casinos for close to 10 Native American tribes across the US and contract over 200 headlines. Most of our clients experience a decrease in production expenses of 20%-30% while raising production values and ensuring a memorable event experience.
Theaters & auditoriums have a uniform approach to entertainment because the entertainment itself is the focus of their entire business. Alternatively, casinos are incredibly diverse in terms of their business philosophy. Hence, their approach to entertainment in relation to their core business of gaming becomes a pivotal part of their growth strategy.
3. The Magnet Effect
Get the best entertainment acts to perform at your casino as live entertainment works like a magnet in drawing crowds to your casino floors. As the queue builds up, your attendees can become restless if you’re using a manual check-in system or an ordinary event ticketing system.
Avoid long queues and annoyed attendees with our mobile ticket scanning apps for quick validation and a seamless check-in experience.
Offer experiences that people will remember long after the event is over and have them coming back to your doors again. While they’re entertaining themselves, promote activities that will have them try their luck at the wheel of fortune or the blackjack.
4. Market Your Casino Live Entertainment
With Yapsody, every time you host an event at your casino, we promote it just like major national promoters do through our marketing services. We use our own resources to digitally market casino events that meet the following criteria:
- Events with under 50% tickets issued within 1 month of performance
- Events with under 80% tickets issued within 2 weeks of performance
Marketing activities include email blasts to Yapsody’s customer database, targeted social media interaction, and online paid ads.
5. Leverage Your Restaurant
While your attendees enjoy the live casino shows, grab the opportunity to elevate their guest experiences with delectable cuisines and refreshing cocktails. Running a casino maybe your forte but foodies don’t mind returning to your venue for the rich experience on offer. Besides, you earn extra revenue when your event attendees try the food and drinks with a variety of live entertainment.
