The evolution of online event ticketing has accelerated dramatically over the past two decades, setting a fast-paced industry benchmark. If you find yourself in the hunt for a ticketing platform, it’s no surprise that the plethora of options out there might leave you somewhat overwhelmed. However, don’t fret, as we’ve got you covered!
Here Are 7 Non-Negotiable Features You Need To Sell Out Tickets Faster!
Here Are 7 Non-Negotiable Features You Need To Sell Out Tickets Faster!
1. Automation
A ticketing platform lacking automation is as impractical as a cinema without a sound system. Simply put, automation is non-negotiable in any ticketing system.
An ideal, fully automated event ticketing system should help you streamline tasks like:
- Creating and managing multiple events on a single interface
- Creating multiple ticket types or phases to hold sections and reserve tickets for your special guests
- Help assign individual or team-level event responsibilities to personnel
- Tracking statistics to maximize revenue generation via online payment integrations
- Sending regular event reports and event-related data
- Delivering a seamless experience to the end-user
2. Customizable Ticket Templates
A versatile event ticketing platform should inherently provide ticket customization and a range of default templates that align with your brand’s persona, thereby enhancing your event’s theme and branding without taxing resources.
Yapsody, for instance, facilitates customization of ongoing offers and sales, a feature bound to satisfy your marketing team. If this standard feature isn’t part of your platform’s toolkit, it’s time to reconsider!
3. Easy-to-Use User Interface
Ease of use is critical for any online ticketing platform, enhancing the experience for both event organizers and ticket buyers.
A well-designed ticketing system should enable buyers to:
- Effortlessly access event details
- Navigate the booking interface
- Select seats
- Pay via their preferred online gateway
- Receive ticket confirmation within minutes
If purchasing tickets becomes a lengthy process surpassing three minutes, potential customers are likely to abandon their carts—a major misstep to be avoided!
4. Seamless Customer Experience
Building on the previous point, your ticket buyers should have a pleasant experience with ticket purchases and navigating your website if they are to consider engaging with your brand again.
This is not limited to the event, but also the experience they have when interacting on your website and on your online ticketing system. Buyers appreciate ticketing software that blends in with their own website and brand as it offers a more cohesive experience.
5. Customer Support
To avoid those event day hassles like a pro, a 24/7 customer support unit is highly recommended for successful planning, execution, and troubleshooting. Event management is a cumbersome task for many, however, with the right support team and expertise, you can push your event planning and execution in the right direction.
Yapsody’s 24/7 support not only helps you with organizational or event tracking hiccups but also directly interacts with customers to resolve any ticketing-related issues like refunds, late processing, and more.
6. Data Reporting
For event organizers, having the ability to assess and dissect transaction-related data is essential.
Any competent ticketing platform should allow its users to review event-specific sales performance and analyze data across various dimensions, such as cash vs. credit card sales, the effect of discounts, and sales per price categories. It should be effortless to export this data to spreadsheets for further scrutiny. Just like Yapsody’s real-time stats that offer a 6-point data overview, enabling organizers to refine their event strategies for maximum effectiveness.
7. Social Media Integration and Branding
System attributes such as ease of use, social media sharing widgets, email integrations, and branding are essential for event marketing. The ability to leverage such external event marketing and management factors will propel your event brand into stardom.
An ideal event ticket platform doesn’t simply help you simply create events and list tickets – it also helps you market and promote your events to do their best at making the said event sold out.
Final Thoughts
Final Thoughts
Now you know the seven basic features you should look out for in your research for the ideal online ticketing platform. To save you more time, here’s a robust online event ticketing system with feature clusters that make every event a success story – Yapsody Ticketing.
With Yapsody Harness Feature Clusters Like:
Event Management
Virtual Box Office, Event Setup Wizard, General Admission, Reserved Seating, Inventory Management, Invite-Only Codes, Surveys & Questionnaires
Revenue Optimization
Flexi Ticket Pricing, Discounts & Packages, Fees Customization, Surcharges & Taxes, Accept Donation, Online Payment Gateways, Offline Payment Gateways, Invoice Payment Flexibility.
Branding & Customization
Online Ticket Store, Ticket Customization, Multi-Language Support, SEO for Events, Website Integrations, Email Marketing Integrations, Event Tracking & Analytics.
Enterprise-Grade Features
24/7 Support, User Access Control, YapScan, YapStats, Real-Time Reports
Sign up here, and take a trial today to see if we’re a good fit for you!
