According to a CNBC report, 12% of people who attempt to buy tickets wind up falling victim to fraud? That’s over 5 million people purchasing and attempting to utilize fake tickets each year, making counterfeit ticketing a massive industry.
Thus, more sophisticated counterfeit tickets become the more problems it can cause for event presenters. The seating, planning, and organization of your entire event may be disrupted by these tickets, in addition to the financial risks they carry.
Luckily using an online event ticketing system and its advanced authentication methods, event organizers can identify which attendees have arrived and who is still expected, thus getting rid of scammers and unplanned guests.
The key recommendations in this blog can help event organizers make the most of Yapsody’s event ticketing system for fraud prevention as well as ensure safe admission and a successful event.
5 Ways To Secure Tickets To Keep Out FAKES
Ensuring your tickets are safe from scammers involves making them as unique as possible.
It’s important for all your tickets to have common elements — this aids in managing, sharing, and monitoring them. However, it’s also crucial for each ticket to be individually recognizable.
Let’s discuss several ticket security methods that can help keep your next event fraud-proof.
1. Unique Barcodes/ QR Codes
Incorporate distinct and scan-friendly barcodes or QR codes to verify the authenticity of each ticket and inhibit replication. Additionally, there are numerous advantages to imprinting barcodes on your tickets. Primarily, barcodes alleviate employee stress and lessen the manual handling of tickets.They are also cost-effective, simple to monitor, and they provide immediate details on the ticket’s status.
With Yapsody, you can issue tickets with unique barcodes for easy scanning and event entry. This not only aids in verifying the legitimacy of the ticket but also enhances the overall ticket management process by making it more efficient and secure.
2. Bespoke Ticket Designs
Construct intricate, challenging-to-duplicate ticket designs by utilizing professionally crafted tickets. It’s a unique fraud prevention method that injects an added layer of security and individuality. Moreover, custom tickets not only make it harder for fraudsters to replicate tickets but also enhance guest experience at your event.
At Yapsody, we offer 10 different e-ticket types to infuse a sense of personalization into your event. These options range from general admission tickets to VIP passes, allowing you to tailor the ticketing experience to your event’s specific needs. Whether you’re hosting a concert, a conference, or a charity event, we have a ticket type that’s perfect for you!
3. Distinct Serial Numbers on Tickets
While barcodes are crucial for tracking tickets, they can be manipulated as all tickets share the same code. The answer? Serial numbers. Distinct to each ticket, they facilitate the rapid identification of counterfeit tickets.
At Yapsody, we ensure that each ticket comes with a unique serial number, adding an extra layer of security and making it exceedingly difficult for ticket fraud to occur. By incorporating unique serial numbers, you can efficiently manage attendees while ensuring a secure and hassle-free experience for everyone involved.
4. Event Check-In Applications
Event management applications play a crucial role in bolstering venue security as they facilitate real-time communication and information sharing with all attendees. Additionally, these apps offer a streamlined ticketing process, reducing the likelihood of ticket loss and offering cost-effective online sales.
At Yapsody, we offer multiple mobile apps for ticket validation, such as YapTickets and QuickScan, designed to simplify ticket scanning and event entry. Together, these apps not only enhance the security measures but also ensure a smooth and hassle-free experience for both organizers and attendees.
5. Attendee Education On Ticket Fraud
Ticket fraudsters often prey on fans eager to attend sold-out events. They portray their tickets as the only available option, create a sense of urgency, and coerce their victims into paying money, sometimes without providing any tickets in return.
A proactive approach to counter this is to educate your attendees about the red flags to be aware of when buying resale tickets and to equip them with strategies to avoid falling victim to scams. Always advise them to purchase tickets exclusively from official and authorized online sites.
Additionally, organizers can take it a step further by providing a list of approved event sale platforms or partners, offering clear instructions on the official ticket purchasing process, and sharing tips on how to verify the authenticity of a ticket or a seller.
By providing this information, you can empower your attendees to make informed decisions and protect themselves from ticket fraud.
Prevent Event Ticket Fraud With Yapsody’s Ticketing System
With the rise of digital tickets, there has never been a more appropriate time to emphasize on the vital role that security solutions play in keeping events secure and enjoyable for attendees. Adopting an event ticketing technology simplifies all tasks related to event management because it eliminates data entry errors, reduces the overall costs of an event, and, more importantly, ensures security.
Yapsody understands the significance of this and provides multiple ticket delivery methods such as email, print, Apple Wallet, and YapTickets. This empowers presenters with full control over choosing the ticket delivery method that best prevents fraud. For example, if a ticket is delivered through YapTickets, only the authentic ticket purchaser with the purchaser email address will be able to access the ticket.
So, why wait? Start transforming your event security with Yapsody and deliver the streamlined and secure experience your guests deserve.
