Black Rodeo USA Association
Case Study
Over 32,000 tickets were sold for Black Rodeo events, ensuring smooth and efficient ticketing services for attendees.
Yapsody successfully supported the creation of 9 events, offering comprehensive event management options for Black Rodeo USA Association.
With a 5/5 star rating, Yapsody’s outstanding service ensured a seamless event ticketing experience for both presenters and attendees.
We achieved a 100% Customer Satisfaction (CSAT) score, reflecting our dedication to delivering exceptional support and solutions.
About Black Rodeo USA Association
The Black Rodeo USA Association is committed to celebrating Black and African-American culture, history, and heritage through thrilling rodeo events and meaningful community initiatives. Their mission encompasses education, youth engagement, community development, agriculture, health, and entertainment. A prime example is the Arizona Black Rodeo, one of the largest African-American events in Arizona, drawing thousands of attendees annually for exhilarating rodeo competitions and cultural festivities.
CHALLENGES
Before switching to Yapsody in January 2024, the Black Rodeo USA Association used Eventbrite for their ticketing needs. While evaluating alternatives, they identified Yapsody as a better option for leveraging advanced ticketing features and reducing ticketing fees, thus offering more value to their customers.
However, they encountered a specific challenge: Ticket scalpers were purchasing tickets at standard prices and reselling them at inflated rates on personal websites. This created concerns about customer trust and satisfaction.
SOLUTION
To address the issue of ticket scalping, Yapsody introduced the “Prevent Ticket Scalping with User Blocklist” feature. This innovative tool enabled the association to:
- Block IP addresses, email addresses, and email domains associated with known scalpers.
- Monitor sales by analyzing the customer list report for suspicious email patterns.
- Flag suspicious purchases, such as multiple tickets bought with different email addresses but originating from the same ZIP code.
On event days, flagged customers were required to collect their tickets at the venue’s will-call booth, where their purchase details were verified. Any discrepancies were recorded, and suspected scalpers were blocked from future purchases.
This proactive approach empowered the Black Rodeo USA Association to successfully curb ticket scalping, ensuring fair access to tickets and maintaining customer trust. Check out full blog and how to block.
COLLABORATION & SUPPORT
The Black Rodeo USA Association worked closely with Yapsody’s Support and Customer Success teams throughout their journey:
- Live Chat Assistance: For real-time solutions to ticketing queries.
- In-Depth Demo Sessions: Four comprehensive demos equipped the team to navigate Yapsody’s platform confidently. Schedule a call.
- Quarterly Business Reviews (QBRs): Conducted QBR to assess performance, address concerns, and implement strategies for continuous improvement.
From onboarding to event setup, tackling ticket scalping challenges, and continuous improvement through QBRs, Yapsody provided comprehensive support every step of the way.
RESULTS
This partnership highlights how Yapsody’s solutions, such as the User Blocklist feature, proactive support, and structured QBR process, helped the Black Rodeo USA Association achieve operational excellence and elevate customer satisfaction.
By effectively addressing ticket scalping, the association achieved fairness, strengthened customer trust, and elevated operational efficiency.
"Yapsody made managing our events a lot easier. Their platform is simple to use and their customer service is always helpful. I'd recommend them to anyone planning an event."
THEIR EXPERIENCE
The Black Rodeo USA Association found Yapsody to be an invaluable partner in streamlining their ticketing operations and tackling ticket scalping effectively. With hands-on support through demo sessions, live chat, and Quarterly Business Reviews (QBRs), the association felt empowered to deliver exceptional experiences to their attendees. They appreciated Yapsody’s proactive problem-solving approach and commitment to their success, which ensured operational efficiency and boosted customer trust.
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